Is the customer always right? No! Should you treat them as if they were? Yes!
If you interact with people, you have had to “listen to”, “talk to”, “deal with”, “settle down”, “manage” a customer that has experienced less than appropriate service – from their point of view! As far as we know, there is no universal standard or even a regional or local area standard for customer service. Assuming this is true, customer service is a personal experience, experienced by the customer, and every experience is unique.
Often people, management for instance, attempt to establish a criterion for customer service in their workplace – things like everyone is to be served their order at a fast food facility within 2 minutes, etc. The problem is, this is only one small portion of the customer’s experience – what about the ambiance, the noise level, the cleanliness of the facility, the taste of the food, was the server happy or sad, etc. The point is that serving a customer and making them feel good about their experience, good enough to get referrals, get positive posts on the internet, taking their friends to the establishment, etc. is a very complex task, and there is only one way to make sure that it can happen.
Everyone has to treat every single customer as if they were the most important person in the world making sure that their experience, in these days of generally poor to barely satisfactory customer service, is unique to them, focused exclusively on them and that every nuance of their experience is above their expectation. Impossible to do, NO; hard to do, YES and most importantly it takes a mindset and core belief in your body and soul that they are the most important person to you in the world right at that time – no more complicated and no more difficult than that!
Enjoy, take care of your customer – the most important person in the world – just for a little bit!!