A Reason to Smile

What happens when you have a problem requiring assistance from strangers to correct, when something happens that puts you or someone you love in danger, and solving it alone would be challenging, if not impossible? Would you be worried about receiving assistance from total strangers—people you do not know at all, especially now that we are living in such a strange and socially fearful time?  

In this crazy time, with Covid, we cannot see most people's facial expressions in person. What a tragedy this is.  Our world is increasingly political, with one party extremely conservative and one party extremely liberal, which causes daily news flashes of one berating the other.  It isn't easy to trust anyone now.  Everyone seems stressed to the max.

Allow me to tell you why it is really not such a bad, difficult, or trying time.  Let me tell you about wonderful humans helping someone in need without expecting anything in return.  

It was a Sunday, on a hike in the Oregon Cascade Mountains on a very familiar trail – a place where it is rare to see anyone other than those in your party.  There were two happy people, three crazy dogs, and it was an unbeatable 80-degree sunny day in May, a rarity in the Pacific Northwest.  Coming upon a beautiful creek burbling along, the dogs were anxious to get into the water, have a little swim, and drink the cool, clear water.  Two of the three dogs went together, leaving one exploring upstream alone. The humans stayed with the two dogs because one was a younger dog—inexperienced around water.  After leaving the stream returning to the trail, the humans could not see the third dog, a 90-pound Chocolate Lab, and started calling her name.  Soon, a muffled whimper from the dog could be heard, but the dog was still not in sight. The couple continued to follow the sound and promptly found a very large hole in the ground about 12 feet deep with undercut sides surrounded completely by very thick vegetation.  Upon calling the dog's name, she responded with a faint whimper. Looking into the hole, the couple saw a faint outline of the dog. Soon the dog moved to be seen more clearly and thankfully was standing on all feet, slightly wagging her tail.  

Looking thoroughly around the area and carefully into the hole, the couple realized that it would be nearly impossible to extract the dog from this hole. It felt hopeless and terrible. The husband decided to take the other dogs to the vehicle and get some materials that might allow a rescue.  As he headed back from the truck to his wife and trapped dog, he unbelievably met three people coming down the trail—a woman and two men.  These people had passed the location of the trapped dog, spoken with the man's wife, and were headed for their nearby cabin to get a ladder.  It was nothing short of a miracle. They had never encountered another human on this trail in all the times they'd hiked it, and now, here were three. A short time later, the husband returned to the trapped dog location, met his wife, and found another woman from the group who chose to stay with his wife and dog for comfort. 

Soon the men and woman returned with two ladders.  Carefully inserting the ladder, the husband descended into the dark, dusty cave-like hole, carefully checked the dog for broken bones, etc., and determined that the dog was ok.  He aimed the dog at the ladder and proceeded to lift the dog upward to the multiple hands reaching for her. Reaching for a 90-pound lump of brown dog, it took nearly all of the helpers on the surface to pull her to safety, but it happened. The dog was/is fine—only a bit bruised, but overall very happy to get out of the hole.  Careful time was then taken by all to find large tree limbs to cover the hole so other creatures could avoid similar situations.

As the now large group walked down the trail, the wife noticed for the first time that one of the guys had blue toenails. The back of his head was shaved and tattooed…not her first choice for body décor, but hey, it wasn't her body. She also remembered how the girl who stayed with her chose to eat the wild clover while she kept company, and how she would never have thought to try wild clover even though it made sense that it was edible.

What can we learn from this situation (besides the fact that God always provides a solution)?  

Regardless of this time of public conflicts and very diverse political views, we must remind ourselves that good humans prevail. People ARE helpful and supportive when needed, and without being asked!  No questions asked, no hesitation to assist, these wonderful humans walked over a mile to get a variety of rescue gear, assist with the rescue and then simply went on their way for an afternoon kayak paddle.  Yes, the four helpers were very different ideologically from the couple, including their fascinating haircuts, men with blue toenails, and interesting vegetation eating habits. They were likely as liberal as the couple was conservative.  So what? 

Again, we are all just people…trying to get by in this world and that group of different humans were very nice, very friendly and very needed! We are extremely grateful to these wonderful people.

An Observation on Success

As a salesperson, life can be an endless stream of unreturned calls, emails, and reach-outs. Sometimes cold-calls result in sales; sometimes they don’t. 

 This week, we reached out to 25 potential customers for our company—sometimes to brands that needed OBVIOUS help, and sometimes to brands that look amazing—have an incredible brand, look, messaging, and have what appears to be all the strategic “t’s” crossed and the “i’s” dotted.

 Guess what? The brands that look amazing actually take time to respond – even if it’s with a “no—but thanks for reaching out.”

 Don’t allow your brand to become a brand of non-communication and non-excellence. It may feel like no big deal to not respond to a potential customer or vendor because they are too small or you don’t need them—but we think it equals DEMISE.

Good Luck and Have Fun!

Doing Nothing and Waiting for Things to "Get Better" Never Works

I was recently reminded through a tendinitis injury that whether its business, relationships or a physical pain, in spite of even professional advice to “wait it out”, it’s actually better to actively solve a problem.

Sometimes, as business people, we find our industry or corporation in a recessed, low-sales state. It could be due to changes in culture, a lack of marketing, a surge in competition or even being in a place where we felt like we were comfortable and had a grip on our market. No matter the cause of the recession or pain, sitting back and waiting for the culture, the political climate, or the “chatter” to change NEVER improves the situation.

We’ve seen great businesses owned by great friends die on the vine because they waited for the market to get better rather than getting better at tackling the market with a new business strategy.

Don’t sit by and wait for change. Bring change to your business! 

Good Luck and Have Fun!

The Customer - Delivering Outstanding Customer Service

Is the customer always right? No! Should you treat them as if they were? Yes!

If you interact with people, you have had to “listen to”, “talk to”, “deal with”, “settle down”, “manage” a customer that has experienced less than appropriate service – from their point of view!  As far as we know, there is no universal standard or even a regional or local area standard for customer service.  Assuming this is true, customer service is a personal experience, experienced by the customer, and every experience is unique.

Often people, management for instance, attempt to establish a criterion for customer service in their workplace – things like everyone is to be served their order at a fast food facility within 2 minutes, etc.  The problem is, this is only one small portion of the customer’s experience – what about the ambiance, the noise level, the cleanliness of the facility, the taste of the food, was the server happy or sad, etc.  The point is that serving a customer and making them feel good about their experience, good enough to get referrals, get positive posts on the internet, taking their friends to the establishment, etc. is a very complex task, and there is only one way to make sure that it can happen.

Everyone has to treat every single customer as if they were the most important person in the world making sure that their experience, in these days of generally poor to barely satisfactory customer service, is unique to them, focused exclusively on them and that every nuance of their experience is above their expectation.  Impossible to do, NO; hard to do, YES and most importantly it takes a mindset and core belief in your body and soul that they are the most important person to you in the world right at that time – no more complicated and no more difficult than that!

Enjoy, take care of your customer – the most important person in the world – just for a little bit!!

Good Luck and Have Fun!

Burnt Out? Overworked? Understaffed? Consider Outsourcing.

by Mike and Leaha

Do you ever think about outsourcing some business functions? Do you really know what outsourcing is? You’ve probably already outsourced some business activities but don’t think about it as outsourcing.  

Most small to medium size businesses outsource some very specific business functions because frankly, they cannot afford to hire an employee for part-time specific business activities like public relations, accounting, product warehousing, marketing, sales, etc.  If they could hire an employee, they would often have the employee spread their skills across many functions to justify the expenditure.  Consequently, the employee could be doing marketing, customer service, and purchasing—in a less than optimal manner, instead of using experts at a competitive price and getting what is most needed for the business!  

We see outsourcing as a way to receive high-value, specific business functions from experts. Most people/businesses that provide outsourced business functions are experts in their fields. They don’t try to do something that they are not expert in, and because they are experts and provide services to more than one business at a time, can simply offer exactly what you need much more cheaply than hiring internal staff.

Consider this the next time that you have a business problem to solve and are on a tight budget. Also keep in mind that hiring an expert, for just the services you need, allows you to better learn what your business requires for this role so that when your business grows large enough, you are prepared to hire your own expert!

Good Luck and Have Fun!

How NOT to Take a Product to Market

by Leaha and Mike

1.    BE UNDERFUNDED

Market your product without spending money. Try really hard to organically get messaging out…all the while wondering why a competitor’s product is kicking your butt just because their marketing budget is 5x or 10x or 20x larger than yours.

2.    SKIP THE MARKETING PLAN

Market planning is a total waste of time. It’s much easier, and way more fun, to just run around and try lots of stuff in a variety of markets. It will be exciting, and you’ll gain a lot of knowledge for your next venture.

3.    PICK A CROWDED MARKET

Hey – if there’s lots of products there, it must be a hot market, right? 

4.    BRING A “ME-TOO” PRODUCT TO MARKET

Investing in product development can be costly. It’s much easier to find something that people are already buying and duplicate it.

5.    CREATE YOUR LOGOS, BYLINES, AND GRAPHICS YOURSELF

Better yet, get your brother-in-law who can spell marketing and has an Apple computer to do it!  Alternatively, find an offshore marketing agency that has no US presence do it because they are cheap.

6.    IGNORE YOUR AUDIENCE AND THEIR OPINIONS

Skip surveys on their buying habits. No one cares what strangers think anyhow. I mean you made the product and your family likes it so it must be good, right?

7.    WASTE MONEY ON STUPID STUFF

Like localized sponsorships and a flashy neon sign for your building. The concept of a national brand really doesn’t matter. What matters is what your friends and family think when they see your company logo around town.

8.    IGNORE DISTRIBUTION CHANNELS

Assume the stuff will sell on its own.  All you need to do is put it on your website and people will buy.  Distributers cost money, and point-of-sale displays and co-op advertising are a waste of money.

9.    DO NOT HIRE A MARKETING PROFESSIONAL

What fun is it to hire someone who actually knows what should be done and can help do it?


 Seriously – the opposite of ALL of these points will be a home run for your brand. We do want to emphasize the real killer for successful product launching and marketing strategy execution that you should pay attention to the most...

DON’T BE UNDERFUNDED

and

DON’T TRY TO DO IT YOURSELF UNLESS YOU ARE A MARKETING PROFESSIONAL

Good Luck and Have Fun!